Protein Works Pronounces Transfer to New £10m Vertically Built-in HQ.
Excessive Progress purposeful meals enterprise re-invests earnings into state-of-the-art campus.
The transfer sees Protein Works consolidate its meals manufacturing, international logistics, digital advertising and marketing, and know-how operations into one 100,000ft2 purpose-built campus able to scaling previous £100m.
twenty ninth October 2024, Liverpool: In Could 2025, Protein Works, the award-winning innovator of nutrition-packed shakes, meals, and snacks, will relocate to a model new state-of-the-art facility, dubbed “P.Works Campus,” standing proud within the Liverpool Metropolis Area.
The transfer sees Protein Works consolidate a number of websites into one campus able to housing all components of its distinctive enterprise mannequin. From a cutting-edge meals manufacturing facility and international fulfilment centre to its know-how and digital advertising and marketing platforms, the transfer will present the enterprise with the potential to deal with present progress ranges together with the headroom to proceed to scale at tempo.
The announcement follows a document 12 months of progress for Protein Works, which noticed c.40% improve in year-on-year turnover, together with delivering document ranges of earnings. The enterprise has over 2 million prospects and has offered over 300 million shakes worldwide since its launch in 2012 and is geared for progress.
Protein Works CEO Laura Keir was just lately listed within the prime 50 most formidable leaders within the UK and believes the transfer will cement Protein Works as one of the crucial thrilling manufacturers within the purposeful meals house.
“Our groups, our individuals, we’re all extremely proud and enthusiastic about this announcement. It’s a milestone in our progress journey and fairly actually places Protein Works on the map as one of many UK’s most formidable purposeful meals manufacturers. We see the transfer as a blueprint for growth, as we future-proof the enterprise’s bodily capabilities for a few years to return.”
Laura continues: “Our progress lately has been a testomony to our workforce, and being primarily based within the North West is a key a part of Protein Works’ DNA, so we felt it was essential to have that continuity, while additionally driving the enterprise ahead. The brand new location permits us to do all that. Whenever you’re a totally built-in enterprise that mixes product growth, meals manufacturing, advertising and marketing and know-how into one enterprise, it’s essential that completely different components of the enterprise can collaborate at tempo. Being collectively on one campus creates these synergies.”
The brand new P.Works Campus brings collectively 5 separate areas within the North West into one purpose-built web site. Investing over £2 million within the newest powder mixing know-how and analysis labs, the model has the platform to supply its award-winning merchandise, extra effectively than ever. With a powerful dedication to ESG, the enterprise’ funding into this new operation additionally permits them to chop their meals waste in half over the approaching 12 months.
Director of Product Technique & Innovation, Kyle Crowley has spearheaded the deal with manufacturing and high quality capabilities: “We delivered over 3 million models to our prospects final 12 months, and we’re set to double that quantity over the subsequent 3-4 years. Product innovation is a key business lever in our progress plans.”
Protein Works shouldn’t be solely one of many highest-growing manufacturers within the sector, however it’s additionally one of the crucial worthwhile. “This funding will permit us to scale aggressively and profitably, while additionally rising product high quality to our prospects world wide. It’s a key a part of our technique and imaginative and prescient for the subsequent 5 years.” Kyle provides.
The P.Works Campus may even home a newly invested international Logistics Centre, able to despatching thousands and thousands of models world wide every year. With double the storage capability and advances in logistic capabilities, the ability is primed to help the excessive progress of the model’s e-commerce channel, which serves a rising buyer base and constant group.
Chief Provide Chain Officer Stuart Barber believes the logistics platform rivals that of big manufacturers like Muller and Arla, each of which he’s skilled first-hand: “The pondering behind the ultimate execution for our Logistics Centre is probably the most detailed and data-centric I’ve ever seen. If there’s a method to allow our unbelievable fulfilment groups to ship even a 1% enchancment in effectivity, we’ll discover it, our BI groups will substantiate it and our individuals will ship it.”
The £10m transfer represents the biggest single funding from the enterprise to this point. CEO, Laura Keir believes it’s been essential for the enterprise to reinvest at this stage not solely to raise its operational prowess but additionally to considerably improve the wellbeing and life-style of its teammates: “This funding will convey sensible and cultural advantages to the enterprise and its workers. The P. Works Campus incorporates the newest pondering in workspace ideas aimed toward supporting employees wellbeing and driving proactive collaboration. All of that are key to growing a high-performance tradition. Equally, we now have a hub of nice facilities proper on our doorstep on Speke Boulevard for anybody eager to take outing.”
David Bell, Head of Portfolio at YFM Fairness Companions, the corporate backing Protein Works, stated, “That is an thrilling funding for a model making large strides in its business. Protein Works’ workforce has taken the enterprise from energy to energy in our 5 years with them, rising revenues near £50m and doubling its EBITDA YoY. That sort of efficiency has allowed the enterprise to self-fund this transfer and safe its future within the thrilling and rising market of purposeful meals.”
